Wednesday, August 31, 2011

Different ways company uses to market their products

It usually happens, when you browse through social bookmarking site you come across website which amuses you. I came across a company named Panoramic group of companies. The first look of the website made me think that the company is diversified. You can see the hospitality, IT solutions & herbal products.

Hospitality sectors include tours & travels, resorts & hotels. Some of the famous resorts they operate are Pancard Clubs, Pune, Hotel Sai Sahawas, Shirdi & Graciano cottages, Goa. Panoramic Universal also has its presence in USA & New Zealand. On review one can see all the hotels are well rated with all the facilities one would like. The IT sector of the company include huge list of activities including payroll, human resource management & co-operative group housing society accounting. The herbal products developed by the company are distributed through Pan Herbro Ltd. Here the company uses niche marketing for selling the herbal products. I am still keen to know how company is profitable through niche marketing. This was the general thought of the company when I took a rough glance of the website. All of a sudden I came across a link with Time Share. I had viewed various other websites but never ever came across such a term. After viewing I realized company is trying to provide an opportunity to its member to have certain rights on the property developed by them.

Panoramic Universal Ltd. operates this through their subsidiary Pancards Clubs, Ltd. They have an investment plan where customers can become the members by investing some amount in the company. It goes this way; if a member invests some amount with the company he will certain room nights i.e. he can spend a particular number of days in the company's hotel or resorts. The members are also given some additional benefits such as medi-claim, insurance & discount cards. All these extra benefits are to lure the customers to become a member. They even give the member an option of surrendering their rights at an amount fixed before investing. So the customer can either enjoy the rights by either utilizing it for the holiday or by surrendering it.

Its obvious then, when you can benefit from either of the options, you will never let the option go. Panoramic Universal Ltd. has found a way through time sharing to develop the properties. There will be many others to follow the same suit. They may lead the market as they say "Early bird catches the Worm"

GoArticles Business Ideas Recent Articles

Random Post

0 comments:

Post a Comment

 
We're building a new world - We're Blog123 !